We learn in lecture that Canadian technology theorist Marshall McLuhan (1911-1980) is our grounding in a scientific approach to technology: one half of the titular subject of LIBS 7007.
Here are some introductory links (reproduced here from the Course 'Reading & Resources' section) , and a list of the assigned chapters of his Understanding Media. (You will understand once you read the text that the word 'media' is a strictly precise and enlightening synonym for the word 'technology.')
Here are some introductory links (reproduced here from the Course 'Reading & Resources' section) , and a list of the assigned chapters of his Understanding Media. (You will understand once you read the text that the word 'media' is a strictly precise and enlightening synonym for the word 'technology.')
- Read the brief web biography of Marshall McLuhan at marshallmcluhan.com
- Follow the avatar Marshall McLuhan on Twitter.
- Watch (and laugh with) McLuhan's legendary cameo appearance on Woody Allen's classic film "Annie Hall".
- Read the following sections on Marshall McLuhan's I "Understanding Media", (online .pdf):
- All of Part I (Chapters 1-7)
- In Part II, the following chapters:
- Chapter 10, "Roads and Paper Routes"
- Chapter 15, "Clocks: the Scent of Time"
- Chapter 18, "The Printed Word: The Architect of Nationalism"
- Chapter 19, "Wheel, Bicycle, and Airplane."
- Chapter 22, "Motorcar: the Mechanical Bride"
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